Prada handbags: Prada online Shop and Outlet
Prada bags - the company
The success of the Italian luxury brand Prada started with a very simple bag: a black ladies bag made of parachute nylon.
Initially the nylon material was used for the packaging of leather bags - but suddenly these new nylon bags got popular. Later Prada has launched a backpack, which was also previously not considered fashionable.
The design of the Prada collection is simple and with ascetically character.
With the motto "Turn ugly things into beautiful“ the designer Miuccia Prada began to experiment on unusual materials and shapes. She has created a successful bag collection and the Italian leather goods producer Prada became one of the most famous groups for luxury goods.
The Prada principle is thus to turn the ugly so that it becomes beautiful.
Prada does not follow the fashion style that is „in“ - they create their own Prada style.
In 1993 Prada was honored for the fine material quality and excellent manual work with the international award "Council of Fashion Designers of America".
Designer Miuccia Prada & husband Patrizio Bertelli
In 1949 Miuccia Prada was born in Milan and in the age of 28 years she has taken over the management of the leather goods company "Fratelli Prada".
The in third generation family-owned company (today PRADA SPA) has specialized in the manufacturing of bags and suitcases.
Miuccia Prada married Patrizio Bertelli, the owner of a leather goods factory in Tuscany, whom she had met as a supplier at a fashion show. The today's husband and CEO Prada manager contributed significantly to the success of Prada. He has convinced Miuccia to produce apart women's bags also shoes and clothing - later they have founded the second-label Miu Miu.
Miuccia Prada is considered as an leading person in the fashion world.
She presents her collection at the Prada Pret-a-porter fashion shows in Milan – where the famous Vogue chief editor "Anna Wintour" is a guest.
Prada Group development
With the success of the Prada bags has began a rapid growth period - the so-called "Prada Mania".
The couple Miuccia Prada and Patrizio Bertelli wanted to catch up with Gucci and Louis Vuitton Moet Hennessy (LVMH), mainly by acquisitions of expensive brands:
Fashion house Jil Sander, the English shoe brand Church's and Helmut Lang, shares of Gucci and Fendi.
In 1999 Prada and LVMH together have taken over the financially troubled company Fendi. Prada made big debts for the purchase and was not able to get Fendi out of the deficit – so 2001 Prada has sold their Fendi shares to LVMH.
In 2005 the Prada Group returned to get profitability with 1.3 billion euros in sales.
The Prada SpA belongs to the Prada Holding which is 95% owned by the family Prada - Bertelli, the remaining 5% is owned by the Italian bank "Banca Intesa".
Prada bags Outlets in Italy
In Italy you can find following Prada Outlets:
SERRAVALLE DESIGNER OUTLET
McArthurglen Outlet Serravalle, about 50 km north of Genoa
Brands: Benetton, Bulgari, CK, Coccinelle, Dolce Gabbana, Furla, Guess, Liu Jo, Mandarina Duck, Prada, Salvatore Ferragamo, Sisley, The Bridge, Tommy Hilfinger, Versace, …
More information - see Serravalle Outlet - 50 min from Genoa
NOVENTA DI PIAVE DESIGNER OUTLET
McArthurglen Outlet Noventa di Piave, about 40 km north of Venice
Brands: Bottega Veneta, Burberry, Carpisa, Coccinelle, Fendi, Fossil, Gucci, Guess, Pinko, Patrizia Pepe, Piquadro, Prada, Salvatore Ferragamo, Tommy Hilfiger, Valentino, Versace, ...
More information - see Noventa di Piave Outlet - 30 min from Venice
BARBERINO DESIGNER OUTLET
McArthurglen Outlet Barberino, about 30 km north of Florence
Brands: Coccinelle, Roberto Cavalli, Furla, Guess, Pinko, Prada, Pollini, The Bridge, ...
More information - see Barberino Outlet - 30 min from Florence
LA REGGIA DESIGNER OUTLET
McArthurglen Outlet La Reggia, about 25 km north of Naples
Brands: Armani, Coccinelle, Pollini, Prada, Pinko, Roberto Cavalli, Tommy Hilfiger, The Bridge, Valentino, ...
More information - see La Reggia Outlet - 20 min from Naples
PRADA OUTLET MONTEVARCHI SPACE
52025 Montevarchi (AR), Strada Regionale 69 (Loc. LEVANELLA)
Position Prada Outlet: about 30 min south of Florence
Movie "The devil wears Prada"
In 2003 the novel "The devil wears Prada" was released, which came out as cinema film in 2006.
The movie helped the luxury brand Prada to present them in a new light (in this period Prada had over 1 billion euro depts) and some free advertising from Hollywood was very welcome.
The film is about Fashion, Glamour, and glossy magazines. In the beginning of the film, when "Meryl Streep" comes into her office, she carries - hardly recognizable - a Prada bag which is now - thanks to the movie - very popular.
The actress Meryl Streep was dressed in Valentino (see Valentino bags) - and the "devil" himself appeared in Prada. Furthermore you can find in the movie some other advertising for Chanel and Tods - Prada has officially nothing to do with the film.
Prada boutiques you can find for example in the following cities in Italy:
- Rome, ...
Prada online Shop
If you want to buy Prada bags online then you shoul have a look at the Prada "E Store".
Prada Online Shop: